Tuesday, 11 February 2014

Albums In Video: Loud - Rihanna

Loud is the fifth studio album by Barbadian singer Rihanna, released in November 2010 by Def Jam Recordings. It was recorded between February and August 2010, during the singer's Last Girl on Earth Tour and the filming of her first feature film Battleship. Rihanna was the executive producer of the album and worked with many record producers, including StarGate, Sandy Vee, The Runners, Tricky Stewart and Alex da Kid. The album featured several guest vocalists, including rappers Drake, Nicki Minaj and Eminem, who is featured on the sequel to "Love the Way You Lie", titled "Love the Way You Lie (Part II).

The album differed from Rihanna's 2009 release, Rated R, which incorporated a prominently foreboding and angry tone with dark themes and contained elements of hip hop, rock, and dubstep music genres. Loud featured up-tempo and pop genres, ranging from dance-pop to electro-R&B, and marked the return to her dancehall roots, which was prominent on Rihanna's first two albums "Music of the Sun" (2005) and "A Girl like Me" (2006). The album also incorporated rock in "California King Bed" and reggae in the Caribbean inspired "Man Down".

The album produced seven singles, including the international hits "Only Girl (In the World)", "What's My Name?", and "S&M". All three singles reached number one on the US Billboard Hot 100. "S&M" was Rihanna's tenth number one song in the US, making Rihanna the youngest recording artist to accumulate the plateau in the shortest time, surpassing Mariah Carey's record. "Only Girl (In the World)" won the Grammy Award for Best Dance Recording in February 2011; additionally, the album was nominated for three more Grammy Awards, including for Album of the Year. To support the album, Rihanna embarked on her third worldwide concert tour, entitled the "Loud Tour".

The album's singles produced some amazing music videos. Including the remember-able 'Only Girl (In The World)', the soft 'California King Bed' and the eccentric 'S&M'. Herre are all the music video produced from the Loud era. 

While it does not appear on the album, many felt as though it should have, and 'Who's That Chick' was a very good song. Another song that failed to make the album, yet was a big hit, was 'Fly' a duet with Nicki Minaj.

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